If you are like most people, then your idea of scams is likely of crooked swindlers conning elderly victims. We tend to think that these types of things can only happen to "other people." We often think "That can't happen to me because I would never give out sensitive information to someone on the phone." Or "I would never buy a product like that."
Maybe you wouldn't ever do these things, but everyone has a weakness. Whether it is greed, vanity, or even compassion, the scammers will prey on and exploit that weakness and try to defraud you.
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Realizing that scams can happen to anyone is the first step in protecting yourself. Most of us go through life either hoping that we will never be the victim of fraud or not really thinking about it at all. The harsh fact is that they do happen and everyone should practice good fraud prevention techniques. Begin protecting yourself by knowing the types of frauds that are being committed and then making a conscious effort to avoid those situations.
The frauds are willing to go above and beyond what is necessary to make their scams believable, even to the point that they will create websites that look to be authentic and give them credibility.
They then carry out their online schemes for mail fraud, credit card fraud, and phishing scams. It's hard to detect that any type of scam is happening because they go to such extremes to cover their tracks. This is why it is important for ordinary individuals to go to great lengths to protect themselves and practice fraud prevention techniques.