Digital Marketing refers to the promotion of brands and products or services through multiple digital advertising channels, such as email, Search Engine Optimization, social media, mobile devices, and blogs.

To make sure that any company has a strong digital presence, it is essential to develop a digital strategy. According to statistics, digital marketing in healthcare organizations must be able to perform well in the digital era.

SOURCE:GOOGLE

  • 72% of Internet users use the internet to search for health information and services. (Pew 2012)

  • Half of all online health information research happens on behalf of another person. (Pew 2012)

  • One in five internet users has consulted online reviews of and ranked health care providers and treatments. (Pew 2012).

  • More caregivers are likely to participate in online health activities than any other internet user. (Pew 2012).

  • 42% of those with disabilities have used the internet to find information about their health. (Pew 2012)

Health care organizations have the opportunity to increase their brand and revenue by engaging online audiences. This is due to increasing consumer dependence on the internet for information. An organization could be a leader in its field, whether a client is searching for information, directions, or helpful hints, and may even establish itself as a pioneer.

It takes dedication, time, and, most importantly, a well-executed and thoughtful plan to join the digital revolution. Although it is obvious importance of having a solid digital strategy is important, it is not something that can be done in a hurry. An organization can reap the benefits of early implementation.