The advantage that direct mail marketing has over other marketing strategy is that it does not have the space or time constraints attached to it. After it was sent to the final consumer and does not find its way into the trash, it's really staying there as a constant prompter reminding customer that the product is a phone call or a few clicks of the mouse or remote booking form.
Automotive direct mail companies are used in various business domains as a marketing strategy. Companies involved in selling financial products such as loans, mortgages and credit cards also choose this form of marketing and achieving remarkable success. The success of promoting pre-approved credit card offers through email campaign is a classic example of how this strategy works in gathering leads.
In addition, there is a further filtration is based on demand for such loans among this selective demography. This filtration is done by marketing companies to use the data provided by credit rating agencies like Trans Union, Equifax and Experian.
The advantage that this filtering process provides is enormous. Cut costs by avoiding sending direct mail to people who are either not interested or do not have a car loan credit rating enough to qualify for one. Even with the available data, it is difficult to filter out genuine prospective customers from among the many that can be targeted via direct mail.
Even if an individual has a sound credit rating and are interested in buying a car, he may not be interested in taking a car loan for the purpose and creates obligations that may lower the credit rating in the first place.