The concept of "branding yourself" was once used predominantly in the marketing business. Today, however, with the growth and development of technology that enables anyone access to the Internet, personal branding is no longer reserved just for those who have the assets to pay for an expensive marking strategy. You can also visit https://www.stacykaat.com/ to get the best personal branding services.
If you were to ask 50 people to define personal branding, each would likely give you a different answer. For the purpose of this lesson, however, we will define branding yourself as promoting your unique identity.
We equate self-promotion with branding because branding is what you are doing when you develop your personal assets, personality, and passion through online and in-person marketing.
With branding, you promote yourself to attract even more opportunities to talk about yourself to others. You find opportunities to tell your story, give your pitch, and let people see what makes you special.
The two things that you will need to be especially passionate about are who you are and the work you do. You must build a personal brand that evokes feelings of well-established brands such as Starbucks, Facebook, and Google.
Knowing yourself helps you to create your personal brand, to be able to state what sets you apart from others, and to identify what gives you motivation and drive. It will provide you with the confidence to get out there and sell yourself to the industry, and, specifically, to the positions that you aspire to.